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"People give puzzled looks when they see your shirt"


I DON'T GET THIS SHIRT

The letters in the words are all jumbled but you can still read the shirt!

Learn More...

$33.99

Below are hand screened gorilla shirts on different color shirts. We only have one in each color. If you are interested in making a purchase please email us at nogginfodder@gmail.com

These shirts are part of  
NogFod  One-Offs
Limited Edition Artist Series

(one-off: adj- singular, unique)

NogFod One-Offs are designed and hand-screened by a local artist in limited edition. Only 50 hand-made prints will ever be made of this design- each unique, each tagged by the artist. NogFod One-Offs support a local artist and support education.

Original artwork by George Coffin.
Hand-screened by George Coffin.

Why This Shirt Works:

“Aoccdrnig to a rscheearch at Cmabrigde Uinevtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Such a cdonition is arppoiately cllaed Typoglycemia. Amzanig huh? Yaeh, and I awlyas thought slpeling was ipmorantt!”

Widely circulated on the internet and by email, the explanation of this phenomenon is partly incorrect and partly incomplete.

Incorrect: There is no such "rscheearch at Cmabrigde Uinervtisy". “Typoglycemia” is not appropriate (“glycemia” = blood sugar).

Incomplete: We also look at word shape and can predict words based on prior meaning. Long or very jumbled words are, in fact, difficult to read (eg. A dootcr has aimttded the magltheuansr of a tageene ceacnr pintaet who deid aetfr a hatospil durg blendur).

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